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What is Keyword Optimization? 

What is Keyword Optimization? Keyword optimization is enhancing your pages using target queries to help people find your website in search engines. It’s about using the right keywords in the right places and in the right ways. It’s not about analysing, finding, and choosing keywords. That’s keyword research.  Why is Keyword Optimization Important? Provides Value to Users: SEO keyword optimization is about being able to provide value to your users, just as much as it’s about pleasing search engines. Ensure to create high quality content using the right keywords to meet your audience’s needs and wants. This helps to improve user experience and increase credibility and trust. Enhances Visibility in Search Engines: Keyword optimization indicates to search engines that your content matches search queries. Therefore, improving your site’s online presence. Using relevant keywords can make your content rank at the top position of search engine results pages (SERPs). This can lead to increased traffic, leads, and conversions. How to Optimise Keywords to Boost SEO Success Create Quality Content: Quality content that’s relevant, engaging, and useful to your audience, has higher chances of appearing in search results. One of the best ways to do this is to understand search intent – reason behind a user’s search. Ensure to utilise it in important parts like the introduction, subheadings, body paragraphs, and conclusion.  Write Good Title Tags & Meta Descriptions: A title tag is a HTML snippet that mentions the page title and shows in search results. Meta description provides a brief description of the page and shows in search results. A well written meta description and title tag that includes primary keywords helps search engines understand what your page is about. Be sure to keep your title tags between 50-60 characters, and the whole title can be seen in SERPs. Meta descriptions should be around 105 characters.  Optimise HTML Headings: Using HTML headings – that specifies subheadings and the structure, helps search engines understand what your page is about. And easily navigate it. The tag used for the main page title is the H1 tag. Ensure to keep your H1 tag below 60 characters, mention the target keyword, and it must align to the title tag. Utilise H2, H3, etc. to structure your content and make it easier to read. User-Friendly URLs: Ensure to create user-friendly URLs so they’re descriptive and easy to understand for users and search engines. For example, look at these two URLs:   Good URL: https://3mmaven.com/blog/search-engine-optimization-seo/ Bad URL: https://3mmaven.com/blogsearchengineoptimizationseo The first one is without a doubt, much simpler to comprehend. To make a good URL, make sure it has the target keyword included, short and concise, and in natural language.  Group Similar Keywords: Grouping keywords can help you target a whole group with a single page. Sometimes, people search for the same things, just in different ways. Therefore, by using many terms, it can help to appear in search results. You can do this using Keyword Strategy Builder. Map Keywords: This is the process of including specific keywords to different pages on your site. Which helps in optimizing your site structure.  Optimise Images: Keyword optimization a key aspect of digital marketing, also involves optimising images that gets you traffic from search results, image search results, and Google lens results. There are many ways to optimize images. Few ways are adding target keywords to image file name, alt name (description of image in HTML), and image captions.  Monitor your Keyword Performance  After you’ve optimized your content, it’s now time to measure the performance of it. Rankings are subject to change due to algorithm updates, new competitors, and user behavior. So, it’s important to continuously track your results and refine content when and wherever needed. 

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What are Backlinks in SEO? & Why is it Important

What are Backlinks in SEO? & Why is it Important Backlinks are links on another website that point to your website, playing a crucial role in digital marketing strategies aimed at improving website visibility. In SEO (Search Engine Optimization), they act as a ‘vote of confidence’ from other websites. The higher the quality of backlinks you have, the higher the chances of your website ranking at the top position in the search results. Why you need Backlinks Backlinks are votes of credibility from other sites and lets search engines know that your website is credible, valuable, and useful. Therefore, the more backlinks you have, especially from high quality sites, the higher your site will rank in Google and other search engines. According to Google, backlinks are one of their top 3 most crucial search engine ranking factors. Additionally, backlinks play a role in directing organic traffic to your site. When users click these links, it takes them straight to the content on your page. This not only boosts traffic to your site, but also improves brand awareness. Benefits of Backlinks Backlinks are crucial for SEO as search engines use them to assess a page’s authority and relevance. Here are some more benefits of using backlinks: Search engines determine importance of page by use of backlinks Enhance rankings as they show value The higher quality backlinks you have, the higher you can rank Increases brand awareness Referral traffic leads to conversion How to Build Backlinks Now that you know what backlinks are and why they are crucial for a good search engine optimization strategy. Here are top ways you can get great quality backlinks: Guest Blogging: A well-known strategy to get high quality backlinks to your website. There are plenty of websites that give you an opportunity to write for them. In doing so, you can also link your website within the text or in the bio. Testimonials: If you are a user of a service of a certain company, you can write a testimonial for them, and in return link your site. Infographics: Infographics such as graphics, charts, and images, are an  Important part of content creation, as they offer a simplified review of the content. Using infographics within your articles and blog posts is a simple and effective way to get backlinks. Broken Link Building: These are links that no longer work. This can be due to various reasons such as, the website removing the link, or the website has an incorrect URL. Ensure to look for these links on your competitors site and suggest them to link your website. Get Backlinks from Top Referral Sources: First off, start by searching for top referral sources on your website. These sources provide backlinks to your website. Doing this can help you know what sort of content is performing well, so you can look for new opportunities to create similar content to get more backlinks. Additionally, if you provide good quality content, others will more likely want to link to your content. Forum Discussion: There are plenty of online discussion forums where you can get backlinks. One such example is Quora, where you can answer questions to a variety of questions and add a link to your website. Conclusion Backlinks are crucial to SEO, as it brings valuable traffic to your site, boost organic traffic, and enhance brand awareness. Additionally, they ensure your site is helpful, trustworthy, and credible. Moreover, You’ll find no lack of opportunities for backlinks. These include guest blogging, writing testimonials, forum discussions, and more. Some tactics may require more effort and time, but it surely pays off, as it can give you great results.

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What is a 404 Error? And How to Fix It

What is a 404 Error? And How to Fix It A 404 error is a HTML code that pops up on the screen when there is a problem on the webpage, either because the page no longer exists or it has moved to some other domain. 404 errors can cause problems in search engine optimization (SEO) and can make Google penalise your website, which can negatively impact digital marketing. What causes a 404 error? There are various reasons why a page may not load, or pages are inaccessible, so knowing the reasons can help you fix the problem. Here are some reasons why a 404 error may show: A web page that no longer exists Broken links A web page that has moved to another location 404 error and SEO Apart from the other inconvenience that 404 error poses, it hugely impacts SEO and makes your site even harder to rank. A part of having a website is ensuring people find it. Therefore, you must avoid 404 errors.  The extent to which 404 errors affect your SEO, depends highly on what is causing it. User experience (UX) matters to both Google and users. For instance, if you shifted your webpage elsewhere or changed the URL, Google may take a while to stop showing your website’s old location in the search engine results page, leading to 404 errors. This will cause a negative impact on your website and SEO. You have to make sure you find and eliminate all issues and help the user, which has a positive impact on search engines.  How to fix a 404 error Here are a few ways you can fix a 404 error code on your page: Look for broken links: Sometimes a 404 error can be as simple as a broken or mistyped link. Looking for broken or mistyped links can prevent 404 errors, and ensure a seamless internal linking. Restoring deleted pages: Old and deleted content gets a lot of traffic that results in 404s. Using CMS or website analytics, you can see what pages are getting traffic, and reboot the URL to get traffic. and prevent 404. For example, you write a blog post on a trending topic, and you combine it with another page, so you delete the first page. You will still get traffic from the deleted page. So, keep the old pages and create a new one, which will boost SEO and enhance keyword targeting and UX. Moving a page or directory: When you add pages to your site, there’s a chance of it ending up in the wrong folder. A solution to this is to check the pathway to your page and compare it to what’s in the File Transfer Protocol (FTP) or Content Management System. If it doesn’t match, move it and access the page again. Sometimes there is an error with a folder and not the page, so if you move a folder with a lot of pages, the individual pages URLs change. Error pages for low-performing content: Error pages can be helpful to SEO. If you have low-performing content, leaving an error page can indicate to Google that you removed it and are improving the site. These can keep people on your site longer, and a 404 page can contain links to other pages. Using Redirects: If you must move a page to another location, use a 301 redirect, to prevent the page from showing a 404 error. A 301 redirect tells Google that your page has permanently been moved to another URL. This will help users who want to access your site. Adding a redirect to the new location can enhance UX and help search engines index your site and pages. Improve your SEO by fixing 404 errors 404s show when web pages cannot be found, and they can pose negative consequences for your website’s SEO and user experience. So, it’s crucial to tackle the errors to maintain your site’s visibility and ensure your content is accessible by users.

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Search Engine Optimization (SEO)

Search Engine Optimisation (SEO)  Search Engine Optimisation, also referred to as SEO, helps search engines understand the content of your webpage and will display pages that are relevant based on users’ search queries. The purpose of SEO is to rank pages first on the search engine results page (SERPs), driving traffic to your site.   SEO is a component of digital marketing and can be used by any website. It helps to enhance a site’s visibility on search engines like Google or Bing. If your site sells products, services, or simply provides information on a specific topic, SEO can drive traffic and increase online visibility. The more online presence you have, the higher the chances of you being discovered.    Benefits and importance of SEO SEO is a crucial element when it comes to marketing. It helps sites appear in the search results page. Increase in customers: SEO involves the use of target keywords, i.e. words your potential customers are using, resulting in relevant traffic.  Website traffic: Optimised sites get more traffic which helps increase brand awareness. ROI: Putting money into marketing campaigns and websites, if your site performs well, you reap the benefits of your investment. Reputation: Ranking on top spot improves trustworthiness of your site, so people trust you.  How does SEO work? ​ How does google figure out what pages to place in the search engine results page (SERP) for any search query? How does this drive traffic? Search engines crawl the web for any relevant page to the query, and store it which is the index. When a search is made, Google pulls a page from the index. Google’s algorithm uses ranking factors like quality of the content, relevance, and website it belongs to, etc. When people interact with the pages, Google then identifies needs that are being met and not being met, and stores it in the algorithm.  You need to make sure your content is high-quality and satisfies Google’s experience, expertise, authority, and trust requirements (E-E-A-T). SEO Best Practices Good quality: Google search engines ensure they pick out the best content that is out there. So, you should always ensure to produce useful and credible content. Keyword: Make sure you keep keyword intent in mind, while trying to figure out what words users may use to search a query. Patience: SEO takes time. It may take a lot of time for you to see the results of your SEO efforts, so be patient and don’t give up. Measure: Track and measure your performance using various tools to see how your strategies are doing. Maintain content: Ensure to produce relevant and fresh content regularly, – which is crucial for Google’s ranking factor , as well as make sure to continually update your existing content to preserve SEO value and drive consistent traffic.

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What is Digital Marketing?

What is Digital Marketing? Digital marketing is helping businesses enhance online exposure, via online channels like search, social media posts, email, content, paid advertisements to maximise reach, visibility, and revenue.  The purpose of digital marketing is to get the attention of potential as well as existing customers who spend a lot of time online, with the intention of converting leads into loyal customers. In contrast to traditional marketing (billboards, newspaper, or TV commercials) digital marketing harnesses the power of the internet and digital technologies to engage with customers directly and efficiently.  Why is Digital Marketing Important? Digital Marketing has become essential for all businesses, irrespective of size. Here are reasons why: Measurable Results: A big advantage of digital marketing is that results can be tracked in real-time. Tools like Google Analytics lets marketers measure their performance by website traffic, conversion rates, click-through rates (CTR), etc. This helps businesses to come up with strategies to improve their results with time. Global Audience: With digital marketing, businesses can go beyond their geographical location and offer their products and services without needing a physical store. Cost-Effective: Much more affordable than traditional marketing. Producing content or placing ads on social media is more reasonable than traditional marketing methods. Customer Engagement: Businesses can connect with customers via social media platforms, blogs or newsletters. Businesses can respond to their queries, feedback, or suggestions, to gain trust and loyalty. Targeted Marketing: Digital marketing allows to produce ads that target specific demographics, interest, and preferences, leading to higher results. Main Components of Digital Marketing ​ Digital marketing does not just consist of a single factor, it is a combination of many components in order to achieve a goal. Here are some of them: Social Media Marketing: Various platforms like TikTok, Facebook, LinkedIn, Instagram, Pinterest, and X (Formerly Twitter) allow businesses to engage with customers. It involves posting content, paid ads, live events, revolving around your brand.  Content Marketing: Content is the most crucial element in the digital marketing world. Content must be informative, valuable, relevant, and engaging. (blog posts, videos, infographics) It helps attract and engage customers. Search Engine Optimization (SEO): SEO helps businesses rank higher in search engine results pages (SERPs). Using targeted keywords to improve the site and drive organic traffic from search engines. Affiliate Marketing: Is partnering with platforms to sell your products or services in exchange for a fee. Pay-Per-Click Advertising (PPC): PPC advertising displays your ads on search engines and social media platforms and pay only when users click on the ads. Google ads and Facebook ads are two commonly used PPC campaigns. Email Marketing: The oldest form of digital marketing, but still very commonly used and effective. Sending subscriptions can increase awareness, promote products, and lead to repeat purchase. Mobile Marketing/Video Marketing: The use of mobile devices is continually growing , therefore, it’s crucial to optimize content for these devices. Like creating mobile-friendly apps and websites, make use of SMS. Youtube and TikTok have made videos popular. Videos are engaging, shareable and a great way to showcase your products/services.  Benefits of Digital Marketing:​ Conversion Rates: Targeted ads ensure you reach customers who are genuinely interested in what you have to offer. Brand Awareness: Being online frequently, keeps your brand at the top of customers mind. Customer Analysis: Analysing customer behaviour online using tools, helps to gain valuable insights, offering continuous improvements. Competitive Advantage: Crucial to stay ahead of the game; digital marketing allows the use of new tools and keeps you in touch with trends. Scalability: By starting small you can gradually scale up as your revenue increases.  Digital Marketing in today’s world is indispensable. It is crucial for any business looking to propel itself in the online space. By leveraging various digital marketing methods, businesses can stay connected to customers, boost sales, and grow their business. 

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External Links

External Links External links, also called hyperlinks, are websites that link to yours. Similarly, if you link to another website, this is also external linking. This is an important factor in SEO and Digital Marketing. Include descriptive words in anchor text that is relevant to the keyword in the target page. Ensure to use various anchor texts in order to enhance context. Why should you use external links? According to top SEOs, external links are the most important ranking source. They provide users with extra information that users can use to access more in-depth content on relevant topics, which enhances their understanding. External links help search engines understand the content of the webpage and how relevant it is, which helps in indexing and ranking. By analysing websites that link your site, it helps search engines know how your site’s authority and trustworthiness.  When search engines see highly reputable sites linking to yours, they view this as a sign of quality and relevance. External links drive traffic to your site from users who are interested in the content you have to offer, which can result in an increase in conversions and engagement. Metrics search engines use to determine value of external links: Credibility of linking domain Popularity of linking page How relevant the content of target page and source page are Number of links going to the same page Number of root domains that link to target page How to enhance your external links? Study has shown external links are the single most crucial factor for attaining rankings. This is because external links are difficult to manipulate and is the best way to determine how popular the web page is. Google views these links as “vote of confidence” and the pages that are the most popular and relevant would appear first in Google’s results pages. Descriptive link text This lets users know where the link will take them and what they can find in the target page. For example instead of “click here” or “to know more”, opt for more description that reflects the target page. This makes content more valuable and improves user experience. Optimize anchor text  Anchor text is a clickable hyperlink. It should be relevant and descriptive to the target page. This helps users as well as search engines to understand the content and context of the link. You could also use the nofollow tag for external links that you do not want to link to.

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How to rank higher in search engine results?

Improve Search Engine Rankings A component of digital marketing; search engine optimization (SEO) is helping websites rank higher on the search engine results page (SERPs) by looking for relevant web content on your page and what users search for. Customer  A big part of SEO is understanding your customer. You need to know what and the reasons why users look for something on the web. Here are some reasons:  Awareness: Customers are aware there is a problem, so they start looking for solutions. E.g. “flat tire” Consideration: They are aware of their problem and now they look to find a solution that best fits their needs. They may search for solutions using keywords that match their needs. Purchase: The customer is ready to buy and is usually aware of who they will purchase from. Keyword Keywords are words and phrases customers use to perform a search. For example, ‘bicycles online’ and ‘where can i buy bicycles online’ are both keywords. Keep in mind to match your keywords with what users use to search for products and services. Ensure to place your keywords in the page title, page content, and metadata  Utilise relevant keywords to your location, businesses, and services. Make sure to not overuse keywords as it can negatively impact your SEO. Update content  Frequent modifications to your website can help search engines scan and index your site more often. Ensure to remove content you no longer require or any content that is irrelevant.  You can also use sitemaps to allow search engines to find new content as well as update existing content. Backlinks  Search engines look at other websites that have linked to yours, in order to rank your web pages. Search engines view these external links as a “vote of confidence” in the relevancy, accuracy, and usefulness of the content. Links from reputable sites are more helpful than less reputable sites. The more reputable websites link to you the higher it will rank. Use of meta tags Meta tags are website codes that do not show in the web page. This tag gives information to the search engine and browsers about your content. Common meta tags are: Meta description: what your page is about. It shows in the search results page. Meta title: heading of the page that shows in the browser Alternative text: text that describes images. This is crucial for people who are blind and cannot see the image. It’s important to regularly keep up to date with SEO techniques as it is ever changing and can hugely impact your web content.  

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What is Organic Search?

What is Organic Search? Organic search, also referred to as natural search, are unpaid search results. The opposite to pay-per-click advertising (paid search results). Organic search results are based on the user’s search intent, links, authority, and other organic search rankings.  Organic vs. Paid Search Organic search involves: Free of cost More effective in the long run Boosts unpaid rankings in search results  Requires continuous efforts to display sites at the top of the page Maintenance of SEO strategies required Paid search involves: Requires a cost  Good for short term results  Ranks site at the top of the page quickly  Boosts paid rankings in search results Why is organic search important? Organic search strategies in digital marketing have been proven to be effective in the long-term, in contrast to paid search results, despite it providing immediate results. Organic sites are often more trusted, leading to higher conversion rates and greater return on investment (ROI). Cost-effective. Companies can leverage the cost-effectiveness of organic search. Paid search results can be costly to implement. Organic traffic costs nothing at all, especially if you use the right SEO techniques. It doesn’t have a budget and companies can continually expand without worrying about their expenses. 2. Competitive advantage. An organic search improves the visibility of the targeted keywords. When used effectively, there would be no need for paid strategies.3. Long-term results. Organic search can offer optimised websites for a longer time, as they don’t rely on cost-per-click expenses. Factors impacting organic search All businesses like to be in the top three ranking pages of Google. Various factors can get websites to the premium spot on the SERP. Backlink. A link from a website that links to the company’s website. Backlinks help search engines understand how relevant a website is. Backlinks ensure organic traffic and index websites. Internal and external link. Websites need to be ranked in order to be ranked. Internal links direct you to an internal page on a website, this helps search engines know about the structure of the website and increase its visibility. External links direct users to a page on a different website.  Media. Adding images and videos along with written text can provide SEO benefits and rank higher in search results. It also leads to conversions and revisits.  Technical. Page speed is an important factor, as the quicker the page loads, the higher it ranks. Apart from the page speed, length of URL is important. Shorter URLs rank better in search results, they are also easy to type and remember, improving user experience. Encryption. Most websites support HTTPS, which is a secure connection. Using HTTP displays a not secure sign next to the domain which can cause users to leave the website. Google values HTTPS a lot more and ranks it higher in SERPs Measure organic search If a company does not measure how its performing, it could lose out on opportunities to boost organic search traffic. By using different metrics, they can better understand the site’s performance and boost their ranking in google search. Page views. Offers page views per session with total pages visitor visits on a certain page.  Bounce rate. Percentage of visitors that leave a page without viewing other pages. This could be due to slow load time or a page doesn’t contain much information. The quicker a user leaves the page, the higher the bounce rate. Keywords. Businesses have to track their keywords to ensure their organic SEO strategy is effective. They need to identify which keywords are most important for their business and they can use google analytics to measure the performance. Visitors. This tracks the number of websites on a site and how interested they are in a site. Businesses should ensure to create engaging content that will rank higher and boost traffic.

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What is Search Engine Marketing?

What is Search Engine Marketing (SEM)? Search Engine Marketing uses paid advertisements as a strategy in digital marketing to increase the visibility of a website and rank higher in search engine results page (SERPs). Companies pay to get their products featured on top of the SERPs and those appear as “sponsored”. These paid ads are commonly referred to as “pay-per-click” ads and come in various forms like, text-based ads and product listing ads or shopping ads, that let consumers see crucial information at first glance.  SEO vs. SEM Search Engine Marketing (SEM) is a form of paid advertisement, where companies pay Google to feature their website on top of the results page. Search Engine Optimization (SEO) is different from SEM, as SEO doesn’t rely on paying Google for clicks and traffic, instead focuses on optimizing content and keywords to earn a high rank.  Both ways are a highly effective part of the marketing strategy. SEO is a useful tool to ensure continual traffic at the top of the funnel, whereas SEM is great to drive conversions at the bottom of the funnel. How does SEM work? While SEO relies on content optimization to boost organic traffic, SEM relies on targeted ads to drive paid traffic.  What are the steps to an effective SEM?  Conduct keyword research Find the one with the most search volume Identify a space in the SERPs to place the keyword Come up with a text-based ad to place in the page Calculate the cost per click (CPC) Pay per click campaigns, means marketers pay search engine providers every time a user clicks an ad. The revenue accumulated from consumers buying the product via the ad should be higher than the cost of PPC. SEM Keyword Research Before you select keywords, it’s important to first conduct a thorough research of keywords relevant to your business. You can use Google Ads Planner, SEMrush, or Ahrefs. Next, go for words with a high search volume and then you can go ahead and set up your ad. Best SEM Practices Ad: Independent ads users see Campaign: Highest level in google ads account. A single ad can have numerous ad groups. Campaigns allow you to create budgets, target audience, and apply these to all ad groups Keyword: Terms bid for in each ad group Ad group: In the campaign, ads groups organize campaigns by a common theme. Each ad group can contain multiple ads and a set of keywords. Optimise Landing pages  It’s important to make sure your landing pages are relevant to the ad that got your customers to you in the first place. This will help rank higher, drive website traffic, and increase conversion rates. Setting up PPC campaigns Pay Per Click campaigns revolve around a certain theme depending on the business objective. Ensure to keep your ad campaigns organised. AD Auctions  An ad auction process begins every time a user enters a keyword into the search engine. To be part of the auction, you need to first identify the keywords you want to bid on and calculate the cost per click. If google identifies your keyword with the keyword the user has searched for, your ads will be part of the ad auction.  How do Ads win the Ad auction? Not every single Ad will appear in the search query. The ad auction considers many factors before placing your ad in the search query.  Maximum Bid: The amount you are willing to pay for a click. Quality Score: Measures the overall quality of your advertisement. Google measures both these actors before placing your advertisement. The calculation is known as ad rank (Max. Bid x Quality Score). A high quality score can help you score higher in the ad position at lower costs. Because Google likes ads that are related to what users search for.

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SEO Meta Tags

SEO Meta Tags In digital marketing, meta tags are HTML code snippets, present in the source code, that provide valuable information about search engines and users. Optimisation of Meta tags are crucial, because they help drive traffic, impact click-through rates, and increase search rankings. How do Meta Tags work? Meta tags help search engines understand what the content of your webpage is all about. Meta tags use the <meta> tag and are placed in the <head> section of your page.  Best Meta Tags for SEO Meta Title The meta title tells the search engine what the main heading of your page is. The title is usually the first piece of information users see before deciding to click on the site. So ensure the title is relevant to the search intent, make use of the target keyword, and keep it brief. Meta Description  The meta description provides an outline of your content. Search engines display it in the snippet of the search results. It’s important because according to Google, meta description provides a short summary of the content to inform and convince users that’s what they are exactly looking for. Keep it brief, but descriptive, and relevant to search intent and keyword. Meta Robots Meta robots help search engines to decide whether they should crawl your webpages. It’s important to add the right attribute to your tags, if not, then it could lead to a negative impact for your site’s presence in search rankings. Here are the attributes to add to your tag: Index: to index content Noindex: to not index Follow: to crawl links on the page Nofollow: not to crawl links on the page Use Meta robot only if you want Google to crawl a certain way. Meta Viewport Meta viewport lets you adjust and control the width and of the screen so it’s compatible on desktop, tablet, or mobile. This is vital, because it indicates to Google that your webpage is mobile-friendly and will rank higher in mobile search results. Meta Charset The meta charset is the specific character encoding for the HTML document. It tells the browser what character encoding to use for the web page to show desired content. Common character sets:  UTF-8: Character encoding for Unicode ISO-8859-1: Character encoding for the Latin alphabet If the wrong encoding is used, then certain characters will be displayed incorrectly, which can lead to bad user experience. Some problems that may arise: Search engines will not comprehend content No backlinks High bounce rate Meta Refresh Redirect The meta refresh redirect tag tells the browser to redirect to another URL. However, it is advised you should not use them for reasons mentioned below. Can confuse users Not supported by all browsers Pages need to be analyzed before seeing a different URL, which requires some time.  It’s important to also ensure you include a canonical meta tag which lets search engines know which URL is the main one, when there is a duplicate or a similar site.  Therefore, it’s advised to use a 301 redirect instead.

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