Cart Abandonment Rate Calculator
A full shopping cart in the world of e-commerce doesn’t always equate to a completed purchase. If you have an online store, you’ve probably noticed countless times: customers add items to their carts and then disappear before checking out. This is called cart abandonment and leads to a fall in online sales. Cart abandonment calculator can help you understand ways to reduce it.
What Is Cart Abandonment Rate?
The cart abandonment rate measures the percentage of users who add items to their carts and leave without purchasing.
The formula is: (Number of Carts Created – Completed Purchases) / (Number of Carts Created) x 100
For example, 1,000 users added items to their carts and 300 checked out. Your abandonment rate would be: (1000 – 300) / 1000 × 100 = 70%.
Why Does It Matter?
- Boost Optimisation: By measuring abandonment rate, you can find opportunities to enhance user experience, pricing, trust signals, and delivery options.
- Understand Lost Revenue: Carts that are often abandoned often could have had potential to convert into sales.
- Insights into Customers: A high abandon rate could indicate issues with the checkout process.
Reduce Cart Abandonment
- Offer discounts at exit
- Simplify checkout
- Various payment options
- Cart recovery emails
- Trust signals ( secure payment, reviews )
Final Thoughts
Your cart abandonment number offers insights into your customers’ buying behavior. This value lets you tackle the issue, measure the performance over time, and take necessary steps to enhance your profits. In doing so, you not only recover lost revenue, but also establish a seamless and credible shopping experience.