Cost Per Organic Lead Calculator
In the digital marketing we live and work in today, understanding your ROI from organic marketing is crucial. One of the most effective tools to understand this is Cost Per Organic Lead (CPOL). With the Cost Per Organic Lead Calculator, marketers can know much they are spending in order to get leads via unpaid channels like SEO, content marketing and social media.
What Is Cost Per Organic Lead?
Cost Per Organic Lead (CPOL) is a metric that lets you calculate how much it costs to acquire a lead via organic channels. Organic efforts in comparison to the obvious costs of paid advertising, involve less transparent investments like content creation and SEO tools.
The Formula: Total Organic Marketing Costs / Number of Organic Leads
For example, you spend 7,000 a month on organic marketing and get 220 organic leads.
Your CPOL would be 7,000 / 220 = 32 per organic lead.
Why CPOL Matters
Measuring CPOL helps you:
- Identify areas for improvement
- Showcase the value of content and SEO initiatives
- Measure performance over time
- Track how cost-effective organic leads are compares to paid leads
If you do not know what your CPOL is, it would be quite difficult otherwise to know if your organic efforts are really cost-effective.
What to Include in Organic Marketing Costs
Organic marketing costs can include:
- Training and courses for staff
- Costs involved in creating content (freelancers, video production, design)
- Salaries of content creators, SEO specialists, and social media managers
- Subscription costs for SEO tools (Google Search Console, SEMrush, Ahrefs)
- Website maintenance costs
Final Thoughts
The Cost Per Organic Lead Calculator is not just a number tool, but a helpful and effective metric to help marketers make judgements, analyse performance, and eventually lead to smart growth strategies. By frequently tracking this metric, you get insights into which content is performing well, and what campaigns or channels give you the most effective results.