How To Use ?

  1. Enter Impressions: Input the total number of times your ad or link was shown in the “Impressions” field.
  2. Enter Clicks: Fill in the total number of clicks the ad or link received in the “Clicks” field.
  3. View CTR: The calculator will automatically compute and display the Click-Through Rate (CTR) in the “CTR” field.

CTR Calculator

What is Click-Through Rate (CTR) & How is it Calculated ?

In digital marketing, CTR stands for click-through rate, and is simply when a user goes through a webpage and clicks on an ad or link. It is a metric used to compare performance of various campaigns. CTR is a great way to measure the success of your website’s performance, as opposed to the number of clicks an ad or link has received. 

For example: 

Ad One – Viewed 2,000 times and clicked on 40 times

Ad Two – Viewed 20,000 times and clicked on 375 times

Despite Ad Two having more clicks, it has more chances for clicks. If you calculate the CTR for Ad One, it actually has more. Therefore, that’s why it isn’t wise to judge ads based solely on clicks. CTR shows how ads can perform. 

When to Use CTR

CTR is usually used when the performance of an ad needs to be measured. When getting clicks is a goal, money needs to be spent on placements that have a high CTR. A high CTR indicates a higher level of interest from a user for a specific placement. 

CTR Formula

CTR equation used in CTR Calculator: 

CTR = ( Total Clicks/Total Impressions ) x 100

What does it mean?

  • Click-Through Rate: Measuring interest in an ad or content.
  • Total Clicks: The number of times content (ad or post) was clicked on.
  • Total Impressions: The total number of times an ad or post showed up on devices.

How to Improve CTR

There are plethora of ways advertisers can enhance their CTR and increase their campaign success. For anyone wanting to enhance conversion rates and increase ad revenue, consider the following:

  1. Target Audience: An important part of a good marketing campaign is understanding your target audience and marketing relevant content. CTR tells you how many clicks you’re getting, not the conversion rates, so if you have content that’s well optimised for CTR, your conversions may not be up to the mark. Marketers may target according to various information such as age, location, spending habits, and more. Keeping this in mind, you can track CTR to the point of conversion. 
  2. Build a Strong CTA: Any advertiser knows how crucial a compelling call to action is (CTA). A strong CTA has to clearly indicate to users the action they must take, what the users will get after they take the action, and ensure the action is low risk. 
  3. Optimise Content: High-quality content will always be king, but there are other ways to increase CTR. Make sure to conduct a thorough keyword research and include it in headlines, CTA, and content. Using target keywords ensure your content is seen by the right demographic and will also appear in organic search results. 

What is a Good CTR

Now that you know what CTR is and how to enhance it, how do we know if they are getting a good CTR? This varies greatly on the industry, marketing channel, and judgement based on other metrics like conversion rates. The average click-through rate (CTR) in Adwords across all industries is 3.17% on the search network and 0.46% on the display network.

Is Higher CTR Always Good?

A high CTR is great for advertisers. But, there are some instances when you would want a lower CTR.

  •  High CTR not bringing in additional revenue.
  • Paying for a keyword that’s not relevant to your business.
  • Keywords are expensive, even with high CTR, ROI on keywords will remain low.

Conclusion

Keep in mind to research what the average CTR for the industry you operate in is. Additionally, track how CTR is impacting other factors of your campaign like quality score and conversion rate.