Follower Growth Rate Calculator

In the emerging social media world we live in today, growing your audience isn’t just about getting followers, it’s about continuously gaining them and tracking how fast they are growing. That’s when you would want to use a follower growth rate calculator as part of  your digital marketing strategies. 

What Is Follower Growth Rate?

Follower Growth Rate is a tool that shows how your social media following is growing over a specific time period. It doesn’t just track how many followers you gain, it gives you a percentage of how your follower count is growing compared to where you started. 

The formula is: ((New Followers – Old Followers) / Old Followers) × 100 

Let’s say you had 1,000 followers in a month and at the end of the month you had 1,200 followers. Your growth rate would be: 

((1200 – 1000) / 1000) × 100 = 20%

Why Follower Growth Rate Matters

Keeping a track of your follower growth rate can help:

  • Establish Goals: Measure past performance to provide suggestions on how to improve current data.
  • Evaluate Impact of Campaign: Track how your latest content has been performing in attracting followers.
  • Identify New Trends: Spot early signs of declining growth that could be attributed to low engagement rates.
  • Compare Benchmarks: Assess performance of various platforms against competitors.

How can you Improve Your Follower Growth Rate

If you follower growth rate is not up to the mark, you could increase it by: 

  1. Analyse Data: Use your data to understand what’s working and what’s not.
  2. Post Regularly: Keep your audience engaged with frequent posts and make them come back for more.
  3. Be Conversational: Create an online community or forum and don’t forget to respond to comments and DMs.
  4. Collaborate: Reach new audiences by partnering with creators and brands.
  5. Keywords and Hashtags: Use hashtags and keywords to increase your chances of being found on instagram and other platforms.

Conclusion 

The Follower Growth Rate Calculator is a simple, but effective metric to gain helpful insights. Tracking your rate is imperative when it comes to understanding your followers and for long-term success.