Funnel Drop-Off Rate Calculator
It’s important to know where users drop off – whether it’s a sales funnel, onboarding flow, or the checkout process. This is when a Funnel Drop-Off Rate Calculator is useful. It helps indicate friction points, enhance conversions, and make data-driven decisions.
What Is a Funnel Drop-Off Rate?
A Funnel Drop-Off Rate is the percentage of users who exit or abandon at a certain stage of a funnel. It lets you know where you are losing people.
To calculate the drop-off rate between each stage
The formula is: ((Previous Stage – Current Stage) / Previous Stage) x 100
Example Funnel:
- Visited Website – 10,000 users
- Viewed Product Page – 6,500 users
- Added to Cart – 3,200 users
- Started Checkout – 1,800 users
- Completed Purchase – 1,000 users
Why Does Drop-Off Rate Matter?
If you know what your drop-off rate is, it can help you:
- Reduce customer acquisition costs (CAC) and increase efficiency.
- Point out obstacles in the user journey
- Enhance conversion rate and ROI
- Test out and improve funnel stages
Final Thoughts
Analysing and measuring your funnel drop-off rate is one of the crucial tools to use in order to enhance your product or marketing performance.