Instagram/Youtube Engagement Rate Per Post

Having a massive follower count in the ever changing world of social media, just isn’t simply enough. You have to ensure there is some kind of engagement such as, likes, comments, shares, and saves. These indicate a much more realistic value and reach of your content. Understanding rate per post on instagram and youtube is crucial for measuring performance and modifying your strategy. 

What Is Engagement Rate Per Post?

Engagement rate per post is a tool that lets you see how your audience interacts with your content. It helps to analyse the quality of your audience and track effectiveness of your content.

The General formula is: (Total Engagements on a Post / Total Followers) × 100

Instagram Engagement Rate Per Post

Instagram engagement includes:

  • Likes
  • Comments
  • Shares
  • Saves

Formula for engagement rate = ((Likes + Comments + Shares + Saves) / Followers) × 100

This is calculated per post to see which content is performing well.

Instagram Engagement Rate

  • Above 6%: Excellent
  • 3% – 6%: Good
  • 1% – 3%: Average
  • Below 1%: Needs improvement

Rates may differ by industry and size of audience. Influencers may have higher rates than celebrities.

YouTube Engagement Rate Per Post

On YouTube, engagement refers to:

  • Likes
  • Comments
  • Shares
  • Sometimes Dislikes (if included in analysis)

Youtube focuses on watch time and click-through rate (CTR) to assess performance.

The formula is: ((Likes + Comments + Shares) / Views) × 100

YouTube Engagement Rate

  • Above 7%: Excellent
  • 4% – 6.9%: Good
  • 2% – 3.9%: Average
  • Below 2%: Low

Why It Matters

  • Boost Algorithm: High engagement on platforms is rewarded with organic reach.
  • Authenticity: High engagement results in a loyal audience.
  • Insights into content: Knowing what’s working helps boost audience interaction and lets you create more of that content.
  • Brand Offers: Influencers that have high engagement are much more likely to get sponsors.

Improve Engagement Rate

  1. Understand your audience and tailor your content that aligns with their interests and behaviours.
  2. Post regularly to ensure your audience does not forget you.
  3. Strong CTAs to get users to like, comment, or share.
  4. Stay engaged and reply back to comments, DMs, and community posts.
  5. Refine timing and post when your audience is most active.

Conclusion

Engagement rate per post is one of the most critical tools in social media marketing. By prioritizing engagement, and not just follower count, leads to strong outcomes for brands, company creators, and collaborators.