Keyword Opportunity Calculator
In the rapid growing digital marketing space, it is crucial to select the right keywords to rank on the first page of Google. Although keyword research tools show the volume and competition of keywords, it doesn’t truly show opportunities for your business goals. A keyword opportunity calculator helps marketers focus on opportunities that meet their business goals.
What Is a Keyword Opportunity Calculator?
A keyword opportunity calculator lets you to evaluate keywords not only based on volume and difficulty, but provides an “opportunity score” using factors like:
- Conversion Chance: Provides an estimate of how traffic gets converted from keywords into customers.
- Search Volume: Average monthly searches.
- Business Relevance: Ensure keywords align with business needs.
- Click-Through Rate: What are the chances of organic results being clicked.
- Competition: How hard it is to rank for that keyword.
Why It Matters
SEO tools offer great insights into what’s doing well, however, they don’t tell you what keywords you should use based on your business needs. A keyword with high search volume may be too competitive, and keywords with low competition may be irrelevant to your users. A keyword opportunity calculator gives you a backed up list.
Benefits of a Keyword Opportunity Calculator
- Save time: Avoid keywords with low ROI.
- Prioritize: Focus on high-value keywords.
- Align SEO with goals: Adjust keywords on changing needs.
- Justify SEO efforts: Explain the reason for your keyword choice to stakeholders and clients.
Final Thoughts
A keyword opportunity calculator is a great tool to help you select the right keywords. SEO strategists shouldn’t miss using technical SEO data coupled with business goals; it’s important to use for maximizing ROI and being at the forefront of competitors.