Organic Traffic Growth Calculator

To build a sustainable online presence, organic traffic cannot be compromised on. Unlike with paid ads, organic traffic doesn’t end when you no longer can spend money. You can measure and track your SEO efforts with an organic traffic growth calculator.

What Is an Organic Traffic Growth Calculator?

An organic traffic growth calculator is a simple and effective tool and allows marketers and website owners to measure the traffic from search engines over time. By calculating your traffic, you can analyse how much your organic traffic has improved or declined. 

The formula is: ((current period traffic – previous period traffic / previous period traffic ) x 100  

For example, your website got 6,000 organic visits in march and 7,500 visits in april. 

The growth rate would be: (7,500 – 6,000) / 6,000 x 100 = 25% Growth

This value gives you a clear picture of how your SEO optimization and content strategy are doing. 

Why is it Important

Here are reasons you should use an organic traffic growth calculator:

  • Marketing Spend: If you invest a lot in content and SEO services, ensure you get a good ROI. Growth data shows you progress to clients and stakeholders.
  • Track SEO: SEO strategies take time to show results. Keeping a track of your optimizations like content, backlink building, and site enhancements are working.
  • Identify Trends: Some traffic patterns may vary with the seasons. So, compare your data with previous data, you can separate data from seasonal data.

Final Thoughts 

It’s important to continuously track your SEO efforts. With the organic traffic growth calculator, you gain valuable insights into what’s working and performing well, and what’s not.