Snapchat in recent times has gained popularity among the Gen Z and Millennial demographic in India.
With its super interactive and fun visual platform, it offers a great opportunity for businesses to engage with an active audience. If you want to interact with this market, then running ads on snapchat is quite a good move.
How to Run Snapchat Ads
Here are steps to get your ad running:
Step 1: Set Up Your Snapchat Business Account
This is the basic step. A snapchat business profile allows access to Ads manager and is different from a personal profile.
- Go to Snapchat Ads Manager: Visit the website forbusiness.snapchat.com
- Log In: If you don’t already have an account, click on Get Started and you will have to create a business account. Basic business information will be needed.
Step 2: Navigate to Snapchat Ads Manager
After setting up your business account, you are going to be working mainly with Snapchat Ads Manager. This is the main place where you will create, manage, and track ad campaigns.
Step 3: Define Your Campaign Objective
All successful ad campaigns have a well-defined goal. In order to align with customer journeys, Snapchat groups objectives by stage.
- Awareness: To raise awareness of your product or service to a large audience.
- Consideration: To increase engagement, website visits, app downloads, and collect leads.
- Conversions: To boost purchases and other useful actions on your website or app.
Step 4: Configure Your Ad Set
This is where you set clear goals as to who you want to reach and how much you want to spend.
- Target Audience:
- Demographics: Include age, gender, and languages.
- Location: Target geographic locations within India.
- Interests: Choose categories that meet the needs of your audience.
- Existing Audience: Upload existing customer list to interact with them again.
- Similar Audience: Scout new audience similar to your current.
- Ad Engagement Audiences: Display ads to users who have interacted with your ads before.
- Pixel Custom Audiences: You can target users from Snap Pixel.
- Budget:
- Daily Budget: The most you can spend on a daily basis.
- Lifetime Budget: The amount you can spend during the duration of the campaign.
Schedule: Fix a start and end date for your campaig
Step 5: Design Your Ad
Snapchat is a very visual platform, therefore ensure you have created your ads well.
- Format: All snapchat ads need to be vertical and full-screen.
- Ad Types:
- Single Image or Video Ads: This appears between user stories. Ensure to keep ads concise.
- Story Ads: Create a sponsored story with multiple snaps.
- Collection Ads: Perfect for e-commerce, for showing products or services.
- Commercials: Non-skippable 6-second ads appear between content.
- AR Lens Ads: Interactive ads, that let users virtually try on products and engage with branded elements.
- Filter Ads: Location overlays users can apply to their snaps.
- Visuals: Select high-quality images and videos that are related to the Indian audience.
- Sound: Be sure to add sound.
Call to Action (CTA): Add a clear and enticing call to action like, “shop now” , “learn more” , and “install app.”
Step 6: Launch Your Campaign
Before launching your campaign, go through all your settings, and once you are confident everything is perfect, hit “Launch Campaign.”
Step 7: Monitor Performance
Once your campaign is live, your work doesn’t end there. You have to continuously track the performance of your campaign.
- Key Metrics: Keep track of impressions, views/plays, swipe-ups, conversions, cost per click (CPC), etc.
- Test: Be sure to try out various ad types, targeting options, and CTAs to see what best suits your audience.
- Budgets: If a certain ad is doing well, reallocate your resources to increase impact.
Ad Fatigue: Ensure to display different ads to avoid “ad fatigue” and to keep the audience engaged.