Fundamentals of Digital Marketing

You Should Know

SEO

SEO stands for Search Engine Optimization. It is one of the best and simplest ways to increase a brand’s visibility organically on search engine result pages (SERPs).

Online Advertising

Online Advertising is the paid aspect, also termed as Paid Media. Online advertising is considered the best way to reach the target audience and increase brand awareness. 

Content Marketing

Content Marketing is a strategy to target the desired audience by creating relevant content, which can be in the form of articles, videos, podcasts etc meant to engage and retain an audience.

Social Media Marketing

Using social media platforms to market a product or a service is  SMM. There are millions of people on social media swaying others with their opinions, and if brands use this fact for their benefit, then that becomes social media marketing.

Influencer Marketing

Affiliate marketing is getting the product promoted through another person and paying commission to them on every sale made. It is using the reach of an individual to your own advantage.

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